Muhammed Lisan A

SEO and GEO specialist working since 2022 across technical SEO, on-page and content strategy, local SEO and analytics — with a growing focus on visibility in AI-driven search.

• Apr 2026 — Present

  SEO / GEO Specialist

  Web and Craft, Koratty Infopark

  Working on organic search visibility, technical optimisation, content strategy and readiness for AI-driven search experiences.

• Jul 2024 — Mar 2026

  Digital Marketing Analyst

  Aufait Technologies, Calicut

  SEO analysis, on-page and technical optimisation, performance reporting and support for digital campaigns.

• Sep 2022 — Jul 2024

  SEO Analyst

  Meridian Solutions Inc., Calicut

  Keyword research, on-page optimisation, technical SEO checks and organic visibility monitoring.

• Jan 2022 — Aug 2022

  Digital Marketing Intern

  Aviv Digital, Calicut

  Where my professional digital marketing journey began — fundamentals of SEO, content and analytics.

Founder — FreeSEOTool.online

Dec 2025 — Present

• Technical SEO: Technical SEO audits, Crawlability & indexability, Site architecture & internal linking, Canonicals & duplicate content, XML sitemaps & robots.txt, Redirects & broken links, Core Web Vitals, Structured data, WordPress technical SEO
• On-Page & Content: Keyword research & intent, Keyword mapping, On-page optimisation, Titles & meta descriptions, Content briefs, Content gap analysis, Cannibalisation analysis
• Local & International: Google Business Profile, Local keyword research, Location landing pages, International SEO strategy, Location-specific architecture, Local entities & citations
• GEO / AEO: Generative Engine Optimisation, Answer Engine Optimisation, Answer-oriented content structure, Entity clarity & topical authority, Source-supported content, Crawler accessibility
• Analytics & Reporting: Google Search Console, Google Analytics 4, Organic traffic analysis, Keyword tracking, Conversion measurement, SEO reporting
• Also: Link building & backlink analysis, Programmatic SEO, SEO audits & strategy, Google Ads (supporting), Campaign analysis

Tools: Google Search Console, Google Analytics 4, Ahrefs, WordPress, Google Ads

• Bachelor of Science (B.Sc.)

  [ADD INSTITUTION] · [ADD YEAR] · [ADD SUBJECT, IF RELEVANT]

• Performance Marketing Mastery Program

  May 2025 — Jul 2025 · Online · Haris&Co. Academy (HACA Marketing School) · Certificate issued 18 Jul 2025

• Diploma in Digital Marketing — Aviv Digital

  Feb 2022 — Aug 2022 · Calicut · Certificate issued 31 Aug 2022