About

Search is how people decide. I work on being found.

I'm Muhammed Lisan A, an SEO and GEO specialist based in Kerala, India. My work focuses on improving how websites are discovered, understood and evaluated across organic search, while building a stronger foundation for visibility in an evolving AI-driven search landscape.

My approach

Good SEO connects four things: a technically sound site, content that matches real search intent, honest measurement, and the business goals behind it all. When one is missing, the others underperform.

GEO and answer-engine optimisation build on the same foundations. I focus on clear entities, well-structured answers and source-supported content — while being upfront that AI search is evolving and no one can guarantee citations.

I prefer evidence over opinion: Search Console data, analytics and careful testing decide what to prioritise.

Muhammed Lisan A in a black suit and sunglasses, standing indoors

Muhammed Lisan A speaking into a microphone at an Aviv Digital event

Muhammed Lisan A receiving a memento on stage at an Aviv Digital event

From the classroom in Calicut to working on search across Kerala's tech scene.

Career progression

Apr 2026 — Present
SEO / GEO Specialist · Web and Craft
Working on organic search visibility, technical optimisation, content strategy and readiness for AI-driven search experiences.
Jul 2024 — Mar 2026
Digital Marketing Analyst · Aufait Technologies
SEO analysis, on-page and technical optimisation, performance reporting and support for digital campaigns.
Sep 2022 — Jul 2024
SEO Analyst · Meridian Solutions Inc.
Keyword research, on-page optimisation, technical SEO checks and organic visibility monitoring.
Jan 2022 — Aug 2022
Digital Marketing Intern · Aviv Digital
Where my professional digital marketing journey began — fundamentals of SEO, content and analytics.